Sensitivity Analysis is a process whereby the soundness or robustness of the results and conclusions of economic evaluations are tested by varying the underlying assumptions and variables over a range of plausible values
Purpose of Sensitivity Analysis
Used to determine the effect of data uncertainty, or assumptions, on study conclusions
Used to identify the most important study assumpti
Represent interdependencies & problems
Analysis of possibilities & uncertainties
Provide safeguards to prevent problems.
Predict the impact of schedule changes.
Effective use of resources ⇒ ideal result
Displaying few out of numerous relationships.
critical path composed of fewer activities.
Optimistic estimation of the duration of task completion.
Overestimate the pr
I. INTRODUCTION
WHAT IS 11ST
There is no more necessity to get out from home for buying goods. Shopping is changed from outdoor activity to indoor activity. This becomes possible through a rapid progress of e-commerce. Since 2001, when annual analysis of e-commerce started, the scale has been extended beating every last records. In 2008, that closed in upon 630 trillion won, and the sales gap
Situation Analysis
1) The analysis of Korean Economy
① Slowing economic growth
With the worsening global economic conditions and falling domestic consumption, the nation will not likely achieve higher growth for the foreseeable future. If the global economy slows seriously, our economy can’t avoid damage because exports of goods and services account for 66 percent of our gross domest
Analysis
1. ABERCROMBIE & FITCH (NYSE: ANF)
1-1. Introduction
Abercrombie & Fitch (A&F) is a specialty retailer, operating stores selling casual apparel such as knit shirts, graphic t-shirts, jeans, woven shirts and personal care and other accessories for men, women and children under the Abercrombie & Fitch, abercrombie, Hollister and RUEHL brands. The company operates in the US and Canada. T
Analysis라고도 하며, 전략 수립 전에 현재 기업의 위치를 파악하고자 할 때 사용된다. 이를 위해선 먼저 주변 상황을 살펴봐야 하는데, 외부 환경을 Opportunities/ Threats로, 내부 조직을 Strengths/Weakness로 나누어 4가지 전략을 제시하게 된다.
먼저, 외부 환경의 Opportunities에는 새로운 시장의 발견, 호경기, 경
4. SWOT Analysis
Appraising a company’s resource sstrengths and weaknesses and its external opportunities and threats, commonly known as SWOT analysis, provides a good overvies of whether its overall situation is fundamentally healthy or unhealthy.
4.1 Strength
4.1.1 Aircraft Possession Superioty
1) The more possession of aircrafts in compare with competitors: KAL (121), AAL (61)
and its 3D LED TV products were first researched. The focus was mainly on product features.
Also, environmental factors of the 3D LED TV market have been investigated. Environmental analysis is very important because of the high degree of uncertainty and dynamism of in the market for 3D LED TV. Distinctive technologies of 3D LED TV have been studied and compared to other technologies as well.
THE BODY SHOP’s Value
동 물 실 험 반 대
-사람과 동물, 함께 살아가는 모두를 위한 이념
커뮤니티 트레이드
-하나되는 세상을 향한 첫걸음
자아존중 캠페인
-자기 자신에 대한 자존심 세우기
인권보호 캠페인
-모두가 삶의 기본 권리를 누리는 그 날까지
환경보호 캠페인
-사람과 동물, 자연 모두가
Company Background
1. Cosmetics Company
2. Initiated in Texas in 1963 by Mary Kay Ash
3. Largely based on direct selling system
4. Offering unlimited opportunities for womennamed ‘Beauty Consultants’
SWOT -JAPAN
Strength
Direct selling system
“party” & “show”
-company culture
& philosophy for women
Weakness
-common marketing
program
-difficult